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The clean beauty brand was founded by social media star Grace Chow in 2021.
September 14, 2023
By: Christine Esposito
Editor-in-Chief
According to various sources, the investment arm of The Estée Lauder Companies— New Incubation Ventures (NIV)—has made a minority investment in Code Mint, a Chinese beauty brand. NIV also serves as the incubation arm for The Estée Lauder Companies. Focused on clean beauty, Code Mint was founded by social media favoirte Grace Chow in 2021. The brand, whicch is majority owned by Hangzhou Jianfa Meixue Technology, has 41.7K followers on Instagram....
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